Stompbriety is a movement and sobriety program founded by Ivan Morris, a Gumbaynggirr, Dunghatti and Biripi man — a grounded path to sobriety and leadership that reconnects men to the land, the seasons, and traditional Gumbaynggirr values. Alongside it sits Sons of Priority, the brotherhood that holds the community together. The brief: give this vision a visual identity with the same integrity as its purpose — premium grit, cultural depth, and a deliberate step away from the "struggle" narrative towards healthy clarity.